Driving revenue from your corporate housing website is critical to the success of your company. But, where do you start? How do you deal with all the technology mumble jumble? How do you maximize the search engine visibility of your corporate housing website and generate the revenue results you are looking for? What are the steps for buying Google Adwords — to reach decision-makers and potential guests for your suites — at the point when they have expressed their interest for needing furnished suites, such as yours?

PowerHour® is a thought-leader in executive recruiting services, investment banking consulting services, corporate housing training, corporate housing webinars and group co-op buying services for our corporate housing clients around the world. PowerHour® excels at delivering search engine optimization {SEO}, search engine marketing {SEM}, 64 steps for website, social media and digital success, a 30 point website evaluation and lead conversion success for our clients. Since 1995 PowerHour® has been the industry leader, the author of the SmartMatch Alliances book, research analyst of Internet Marketing PowerHour White Papers and the founder of the PowerHour® Sales Academy. Find out about new hire training. Follow us on Facebook® plus Twitter® and connect with us on LinkedIn®.

The search engine optimization of your corporate housing website is an art and a science. And what you see with your eyes when you are looking at a corporate housing website is not what the search engines like Google and BING see.

When you work with PowerHour SEO you will be getting:

• A team of web experts that understand and work every day with corporate housing websites like yours
• The experience of a team of digital wizards that have been featured on Forbes.com, in USA Today, and have built websites since 1997
• Internet marketing experts who have built and managed websites for companies large and small. From Top 500 consumer companies to industry leading business-to-business organizations, our web pros know their stuff
• A free website evaluation of your search engine visibility. Simply fill out the form on the right side of this page. We will dissect your corporate housing website piece-by-piece and explain how we can help you drive new corporate housing revenue from your website and fill your furnished suites
• Exclusivity. Our search engine optimization services (SEO) and search engine marketing services (SEM) are provided to only one corporate housing company per area/city. A waiting list is available for those wanting services in the same area/city
• A deep understanding of the corporate housing sector — since 1995. The work we are doing for corporate housing companies in 93 cities across North America---cannot be done/replicated by any SEO company in the world. It's very specialized...and very comprehensive.

In addition, you are welcome to:

• read/surf 166 pages about how our corporate housing clients are succeeding HERE,
  
  
• + surf LinkedIn® professional networking services by clicking on the link for LinkedIn® professional networking services.com to see/read 132 specific recommendations about our PowerHour services and client results.
  [ http://www.LinkedIn® professional networking services.com/in/ernestorien
  
  
• Would you like to see how your corporate housing website compares to those in your city and those around your state? (To learn more — please complete the form on the right side of this page.)
  
  
• Would you like to see the 64 proprietary steps it takes to optimize a corporate housing website for maximum search engine visibility? (To learn more — please complete the form on the right side of this page.)
  
  
• Would you like to see a corporate housing SEO report that increased monthly website visitors/prospects from 206 to 1143, an increase of 454%?
  
  
• Would you like to see a sample monthly article that is distributed on your behalf to 10 proprietary websites and 40+ social media websites giving your corporate housing website a fresh monthly update for increased search engine visibility? (To learn more — please complete the form on the right side of this page.)

Our PowerHour SEO team is proud to serve our corporate housing clients:
Patrick, Business Development Doris, Weekly Quality Control Ray, VP of SEM Strategies John, Project Manager Devon, PR and Social Media Coordinator	Nancy, Executive Assistant Patricia, Business Development Marty, VP of Web Strategies Chandler, VP of Social Media Jenalee, Senior SEO Analyst

PowerHour®, LLC has the answers to the questions above and experts to help you drive new corporate housing revenue and fill your furnished suites now!

Lead Conversion

Combining 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018 and into 2019 our furnished apartment clients have enjoyed 245,309+ inbound corporate leads/prospects, relocation companies and key decision-makers/buyers totaling $2,469,658,170+ tied to our PowerHour SEO services shared above.

A few assumptions and industry data points about lead conversion:

a. Based on market size, a typical corporate housing company will receive $5,000,000 - $8,500,000+ of inbound leads/prospects/opportunities each year

b. During our initial research of client inbound leads/prospects/opportunities most calls are overly-short/brief [with lots of missed opportunities] while industry best practices show that calls which follow our PowerHour Prospect Intake form generate the most booked furnished/serviced apartments and more expansive referrals

c. Based on the CHPA report recently completed by The Highland Group, the average length of stay is 96 days.  This means, that based on an average of 50-80 monthly inbound calls/leads/prospects and calculating an average monthly rental range of $2500 - $3500 per month, a typical corporate housing company will receive $375,000 - $840,000 in gross/total rent potential, every 30 days.

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How many leads/prospects, HR directors, relocation companies and key corporate decision-makers visited your corporate housing website this month _____?  In the last 90 days _____?  Over the last 12 months _____?

What percent ____% of these leads/prospects, HR directors, relocation companies and key corporate decision-makers called/contacted your corporate housing company this month?  In the last 90 days ____%?  Over the last 12 months ____%?  Meaning, what is your website conversion percentage ____%?

What percent ____%  of these leads/prospects that called/contacted your office/team, actually booked a furnished apartment now/today?

Meaning, what is your call-to-close percentage ____% for this month?
What is your call-to-close percentage ____% for the last 90 days?
What is your call-to-close percentage ____% over the last 12 months?

What impact would it have on your revenue growth, occupancy and profitability, when you are able to continue to market your furnished apartments to these leads/prospects, HR directors, relocation companies and key corporate decision-makers for 90 days after they leave your website?  What percent ____% of your leads/prospects this month are coming back to your team, to lease a furnished apartment this month?

Meaning, what is your lead follow-up-to-close percentage ____% this month?
What is your lead follow-up-to-close percentage ____% for the last 90 days?
What is your lead follow-up-to-close percentage ____% over the last 12 months?

What benefit would it be, if your marketing efforts continued, when these leads/prospects, HR directors, relocation companies and key corporate decision-makers are visiting other corporate housing websites and see your advertising to bring them back to your website?

Companies like Amazon, Google and Facebook have been using these successful strategies for years.  Our PowerHour team has perfected this marketing model specifically tailored for our furnished apartment clients---and this service is only available to one corporate housing client per city/market.

Want some help answering the above performance questions?  Please complete the form at the top of this page, on the right-hand side of the page.
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5 key points here tied to lead conversion and adding new clients plus revenue: 

1. We review your website and make recommendations for increasing your conversions from *just* website visitors to inbound sales leads/emails/calls

2. We review your website data and Google Analytics for activity and trends.  This is also a baseline for website visitors as compared by percentage to your inbound sales leads/emails/calls

3. We review your telephone call leads/data/stats + install on your website our toll-free tracking number which will immediately begin to record every inbound sales call/lead and store it on a rolling 30 day-basis

4. We share with you our industry corporate housing best practices for how to handle inbound sales calls/leads, how to field objections, how to move all telephone calls to industry best-practices, how to close more sales plus coach/guide those on your team with our proprietary PowerHour Prospect Intake form and guidelines 

5. We are here to help coach/guide your team--based on what you/we hear-and-learn from the recording of these inbound sales calls/leads/opportunities

Then, we discuss the 7 questions below focused on lead conversion success:

1.  Do the corporate housing prospects on your PowerHour SEO tracking report match the list of prospects being worked by your corporate housing sales team?  Would you like our advice for handling missed calls/leads [meaning, those who called but did not leave a message] made while your office was closed?

2.  Are these corporate housing prospects being added into your client/guest sales database?  How does this tie to the sales price of your company on the day you are ready to sell it?

3.  Are these corporate housing prospects being added into your monthly marketing E-newsletter?  Is your monthly marketing E-newsletter driving the revenue you are looking for?  Want to discuss industry best-practices?

4.  If you sort these corporate housing prospects by region/area, what does this tell you about your marketing efforts?  Are you seeing any re-occurring patterns/trends---based on where geographically these leads/prospects are calling from?

5.  As you look at these corporate housing leads, which ones are connected to corporate relocation and business-traveler needs?  Which prospects are leading you back to corporate decision-makers? Want to discuss the single most important question that must be asked on 100% of all calls?

6.  As you listen to the recordings of the inbound calls being received by those on your corporate housing team are you pleased with their sales and service skills?  Would you like to see how they score on our internal proprietary PowerHour Scorecard?  

7.  Look at the average length of time that a corporate housing prospect is on the telephone with your internal sales team.  How do the average call times compare to each other?  How do the average length of call times vary between those on your team and industry corporate housing best practices?

Want to learn more about lead conversion success?  Please complete the form at the top of this page, on the right-hand side of the page.

To learn more about PowerHour®, LLC can help you and your corporate housing company with your SEO and SEM strategies please complete the form on the top right side of this page.

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Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a corporate housing website from search engines via “natural/organic" or "algorithmic" search results. This includes, optimizing your website pages by using appropriate source code throughout the website so that search engines can easily index your corporate housing website and improve your website’s ranking. SEO techniques are used for improving your position when a search is carried out on a specific keyword or keyword phrase related to corporate housing.

Search engine marketing (SEM) is the process of improving the volume or quality of traffic to a corporate housing website from search engines via paid placement (aka pay-per-click advertising or Google Adwords), contextual advertising, and paid inclusion in search results. This is the paid advertising that is displayed on a Google search results page, at the top and side of the page.

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Our search engine optimization services (SEO) and search engine marketing services (SEM) is provided to only one corporate housing company per area/city. A waiting list is available for those wanting services in the same area/city.

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To learn more about how PowerHour®, LLC can help you and your corporate housing company with your SEO and SEM strategies please complete the form above on the right side of this page.

PowerHour® is a thought-leader in executive recruiting services, investment banking consulting services, corporate housing training, corporate housing webinars and group co-op buying services for our corporate housing clients around the world. PowerHour® excels at delivering search engine optimization {SEO}, search engine marketing {SEM}, 64 steps for website, social media and digital success, a 30 point website evaluation and lead conversion success for our clients. Since 1995 PowerHour® has been the industry leader, the author of the SmartMatch Alliances book, research analyst of Internet Marketing PowerHour White Papers and the founder of the PowerHour® Sales Academy. Find out about new hire training. Follow us on Facebook® plus Twitter® and connect with us on LinkedIn®.